Client: Black Entertainment and Sports Lawyers Association


Project: Annual Industry Conference


Role: Sponsor Acquisition and Conference Production

Black Entertainment and Sports Lawyers Association (BESLA), a group of driven power players, brings together an A-list of industry professionals for an annual 5 day conference at an international destination. The Conference provides an encouraging environment for networking across sports and entertainment and for aspiring law students to discuss trends and breakthroughs, and to genuinely celebrate the successes of their peers. Their history of honorees includes inductees Judy Smith, crisis management expert and executive producer of Scandal; Loretha Jones, President of Programming for BET; sports agent Bill Duffy; in 2013, we honored Frank Cooper, CMO of Pepsi and George Cheeks, EVP of NBC; and in 2014, we recognized Joe West (MCCA), Denise Brown-Henderson and Ricky Anderson (Steve Harvey, Herby “Love Bug” Azor, DeMaurice Smith (NFLPA). BESLA empowers their community of legal professionals with events throughout the year leading up to the Conference in October featuring informative panels, scholarships, an awards gala and an invaluable networking opportunity. ABS Collective helped the BESLA Board of Directors develop and activate their ideas to rebuild the Conference. Between the intricacies of presenting accredited programming, being the liaison between an international resort and high-level executives from the nation’s largest corporations, all while managing the budgets, vendors, guests, speakers and timelines, ABS Collective assisted in rebuilding the 34-year old organization’s signature event. For more information on how ABS Collective can partner with you to produce a conference, contact us.