"We make a living by what we get, but we make a life by what we give."

-Winston Churchill

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ANGELIA BIBBS-SANDERS

Founder/CEO

Angelia Bibbs-Sanders, Founder and CEO of ABS Collective, has built a long and successful career as a marketing professional with an invaluable list of contacts, resources and credentials. Throughout her career, Bibbs-Sanders has been integral in helping organizations, creative music makers and industry executives reach their professional goals and aspirations. She’s worked closely with some of the best and brightest talent in the music world, lending her unerring gift for finding cutting-edge platforms to market talent.

 

Bibbs-Sanders founded ABS Collective in 2010, headquartered in Los Angeles, ABS Collective is an entertainment consulting firm that provides customized entertainment marketing and business development services. The company strives to develop and implement creative concepts, realizing the visions of individuals and organizations and “introducing them to the world.” Currently, ABS Collective is working with a diverse category of business and entertainment clientele including: Stevie Wonder, Rickey Minor Productions, the Guild Of Music Supervisors, the Black Entertainment Sports Lawyers Association (BESLA,) and singer/songwriter Goapele.

 

Prior to launching ABS Collective, Bibbs-Sanders joined The Recording Academy (GRAMMYs) in 1997. In 2001, she was promoted to Vice President of The Recording Academy’s Western Region. In this role, she managed membership outreach efforts as well as programs and services for Seattle, San Francisco, Nevada, New Mexico, Hawaii and Colorado offices. Bibbs-Sanders was instrumental in the rapid growth of the Los Angeles Chapter’s membership by drawing a variety of artists and executive talent from labels: EMI Music Publishing, Warner Music Group, Sony/ATV Music Publishing, and Universal Music Group. In November 2003, Bibbs-Sanders was appointed Vice President, Member Services. In this role, her responsibilities included the oversight of all 12 Academy offices nationwide, the Producers & Engineers Wing, and the development and implementation of new initiatives like The Recording Academy Honors, GRAMMY Jam, and the GRAMMY University Network.

 

Bibbs-Sanders started her career at the legendary Motown Records. While at Motown, Sanders helped develop marketing strategies for artists like Stevie Wonder, Lionel Richie, Rick James and Smokey Robinson, ultimately rising to Director of Artist Relations for the label. After Motown, Sanders joined RCA Records as Director of Marketing Operations and helped turn around a struggling Black Music Division. She worked with Jive Records, helping to grow the highly esteemed label as a full-fledged, thriving business operation. With Jive, Sanders was heavily involved with a roster that included: DJ Jazzy Jeff & The Fresh Prince, Kool Moe Dee, KRS-1, Too Short and Jonathan Butler.

 

As an executive who has always believed in education and giving back to the community, Bibbs-Sanders is very active with charitable and community-based organizations. She has served as a Trustee for the Center of Early Education and currently sits on executive committees for the Cedars-Sinai Brain Trust, City of Hope and Council of Urban Professionals.

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JOHANNA LEGARDA

Production Manager

From TV and radio, to experiential events and the web, Johanna Legarda comes to ABS Collective with more than 15 years of experience in a variety of mediums and a passion for entertainment marketing. Her career began at the No. 1 youth radio station in the fourth largest market in America, KMEL in San Francisco. She led consumer engagement programs and initiated loyalty-marketing strategies, and her experience in radio brought an opportunity to develop and execute integrated marketing campaigns for PlayStation. Building upon PlayStation’s innovative brand, she supported the emerging electronic music movement by driving a bi-annual, national club tour called PlayStation DualPlay, which featured such acts as Tiesto and Paul Oakenfold. Expanding on PlayStation Portable’s “it does everything” campaign, she spearheaded the first PSP app – a Lollapalooza program guide and map. And when “ex”treme was creeping it’s way into the mainstream, she was hanging out with Shaun White at the X-Games in Aspen. Johanna buffed up her internet marketing prowess as the Marketing Manager at Cal State East Bay’s Continuing Education when online consumer engagement was taking new shape. With that experience, and a move to southern California, Johanna went independent. As part of Rebel Industries team, she saw the trajectory of Mazda’s social media fanbase skyrocket while managing the tour’s marketing and contesting, capturing and distributing content through social media, and developing the onsite experience for their first national music tour featuring Mayer Hawthorne.

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GIOGRAPHIX STUDIOS

Creative Alliance Partner

Giographix is a multi-disciplinary visual communications studio specializing in high-impact marketing through innovative design. Giographix was founded behind the idea of being “technically creative”– or finding the right balance between art, design and technology. As a creative alliance partner for ABS Collective, Giographix brings to fruition a number of varied projects such as Corporate Identity (logo design, business system, and other printed collaterals) as well as custom website development (design, custom CMS solutions and even WordPress development).

 

Check out some of Giographix’ latest work below.